HOW WE SOLD ALMOST 9-FIGURE WORTH OF SOUPS VIA FACEBOOK ADS IN 3 YEARS
CASE STUDY
When we first started Facebook ads for Kettle and Fire, they were struggling to get traction using the standard e-commerce approach. We decided to take a completely different approach to scale Facebook ads to being a meaningful channel and we ended up being featured on Facebook as a success story. Here's how.
The Problem
Food brands are struggling to get traction with Facebook ads by following the common advice and tactics that were working for other CPG brands.
They were applying learnings from fast-growing CPG brands that got acquired by Fortune 500 companies but to no avail.
They were getting low ROAS and were unable to scale the ads, and couldn’t figure out what was the problem.
We learned quickly that selling food on social media is different because the products aren't self-explanatory and people are forced to change their habits when buying the product.
And this required a completely different approach to social advertising that other agencies just don’t have experience with. So a lot of case studies in the industry don’t really apply to food brands
One of these ads had 237% better ROAS than the other…
The Solution
To achieve breakthrough on Facebook ads, we had to deeply understand the motivation of our customers to identify how to communicate with them most effectively.
We did this by applying convexity bias with focus on long tail.
This means testing 1000s of different variants of ad creatives, ruthlessly applying our leverage maximization process to identify what parts are important to test.
We applied the same process to the landing pages and tested 100s of variants, analyzing in detail what parts of the landing page persuaded our audience to convert.
This process means trying to find leverage points that we can actually influence, understand what will have maximum impact and prioritizing those tests.
And in just a few months we were able to scale Facebook ads to over $100k in ad spend and 6-figures in monthly revenues by applying this process.
The Result
When we first started, Kettle and fire was struggling to break mid 5-figure in revenue.
After applying our process ROAS (Return On Ad Spend) has consistently grown, and we were able to scale revenues to 6-figures a month, spending about $100K every single month on advertising.
We were able to scale from small niche audiences, to broad audiences to continuously grow the brand.
We even did a case study with Facebook to test the different lengths of videos and how they impact our sales:
The Opportunity
The real opportunity for Food CPG brands now is to crack their online advertising.
In 2020, online grocery shopping soared, and if you are able to effectively spend on Facebook ads and scale your advertising, you will generate much more demand on other platforms like Amazon and Instacart that will be boosted by the halo effect of demand generation you do on Facebook ads.
And the easiest way to do it is to profitably spend on Facebook ads so you can scale the spend and reach of your brand.
Origin Story:
We decided to package our experience that we had working with Kettle and fire to help other brands grow their online presence with paid advertising. We want to cut the learning curve for food brands we had to go through for other brands and help them scale their Facebook advertising.
Services we implemented
- Conversion rate optimization
- Messaging
- Facebook funnel strategy, campaign launch and management
- Ad creatives testing, creation and management
We help Food DTC brands to grow their paid advertising by optimizing their full funnel - Get in touch today to find out if we can help your business to grow through managed growth service!
We are currently accepting clients in the CPG space to help them grow their paid advertising.
Our service includes full-funnel management of the Facebook channel. That means that we own the Facebook part from creatives, media buying, optimization to landing page creation all using our Leverage maximization process.
The first step to working together is to have a discovery call. This is no pressure call to understand more about your current DTC situation and if we can help you grow.
The brands that we work with have a DTC channel that is doing 7-figures in yearly revenues. They also have a retail presence and are growing fast. The most impact we have is with companies that are already spending $30-50k a month on Facebook ads and want to take it to the next level.
If this sounds like you, click on the link below and you will speak to me directly for the time being.
All Rights Reserved
HOW WE SOLD ALMOST 9-FIGURES WORTH OF SOUPS VIA FACEBOOK ADS IN 3 YEARS
CASE STUDY
When we first started Facebook ads for Kettle and Fire, they were struggling to get traction using the standard e-commerce approach. We decided to take a completely different approach to scale Facebook ads to being a meaningful channel and we ended up being featured on Facebook as a success story. Here's how.
The Problem
Food brands are struggling to get traction with Facebook ads by following the common advice and tactics that were working for other CPG brands.
They were applying learnings from fast-growing CPG brands that got acquired by Fortune 500 companies but with no avail.
They were getting low ROAS and were unable to scale the ads, and couldn’t figure out what was the problem.
We learned quickly that selling food on social media is different because the products aren't self explanatory and people are forced to change their habits when buying the product.
And this required a completely different approach to social advertising that other agencies just don’t have experience with. So a lot of case studies in the industry don’t really apply to food brands
One of these ads had 237% better ROAS than the other…
The Solution
To achieve breakthrough on Facebook ads, we had to deeply understand the motivation of our customers to identify how to communicate with them most effectively.
We did this by applying convexity bias with focus on long tail.
This means testing 1000s of different variants of ad creatives, ruthlessly applying our leverage maximization process to identify what parts are important to test.
We applied the same process to the landing pages and tested 100s of variants, analyzing in detail what parts of the landing page persuaded our audience to convert.
This process means trying to find leverage points that we can actually influence, understand what will have maximum impact and prioritizing those tests.
And in just a few months we were able to scale Facebook ads to over $100k in ad spend and 6-figures in monthly revenues by applying this process.
The Result
When we first started, Kettle and fire was struggling to break mid-5-figure in revenue.
After applying our process ROAS (Return On Ad Spend) has consistently grown, and we were able to scale revenues to 6-figures a month, spending about $100K every single month on advertising.
We were able to scale from small niche audiences, to broad audiences to continuously grow the brand.
We even did a case study with Facebook to test the different lengths of videos and how they impact our sales:
The Opportunity
The real opportunity for Food CPG brands now is to crack their online advertising.
In 2020, online grocery shopping soared, and if you are able to effectively spend on Facebook ads and scale your advertising, you will generate much more demand on other platforms like Amazon and Instacart that will be boosted by the halo effect of demand generation you do on Facebook ads.
And the easiest way to do it is to profitably spend on Facebook ads so you can scale the spend and reach of your brand.
Origin Story:
We decided to package our experience that we had working with Kettle and fire to help other brands grow their online presence with paid advertising. We wanted to cut the learning curve for food brands we had to go through and help them scale their Facebook advertising.
Services we implemented
- Conversion rate optimization
- Messaging
- Facebook funnel strategy, campaign launch and management
- Ad creatives testing, creation and management
We help Food DTC brands to grow their revenues by using paid advertising - Get in touch today to find out if we can help your business to grow through managed growth service!
We are currently accepting clients in the CPG space to help them grow their paid advertising.
Our service includes full-funnel management of the Facebook channel. That means that we own the Facebook part from creatives, media buying, optimization to landing page creation all using our Leverage maximization process.
The first step to working together is to have a discovery call. This is no pressure call to understand more about your current DTC situation and if we can help you grow.
The brands that we work with have a DTC channel that is doing 7-figures in yearly revenues. They also have a retail presence and are growing fast. The most impact we have is with companies that are already spending $30-50k a month on Facebook ads and want to take it to the next level.
If this sounds like you, click on the link below and you will speak to me directly for the time being.
All Rights Reserved
This site is not a part of the Facebook website or Facebook Inc.
Additionally, This site is NOT endorsed by Facebook in any way.
FACEBOOK is a trademark of FACEBOOK, Inc.
DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2015, and have an established following as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET OUR INFORMATION.